Got Your Attention?

140 pages. Temps de lecture estimé 1h45min.
GOLD MEDALIST IN THE 2015 FOREWORD REVIEWS' INDIEFAB AWARDS IN CAREER!Did you know:• Goldfish, yes, goldfish, have longer attention spans than we humans do?• One in four people abandons a website if it takes longer than four seconds to load?Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in? Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract?You don't have to imagine it, Sam Horn has created it. Sam's innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.Introduction: What is INTRIGUE and Why Is It Important? Part I: I = INTRO: Open with an INTRO that Has People at HelloChapter 1: Ask “Did You Know?” Questions Chapter 2: Show Them the Fish Chapter 3: Share What's Rare Chapter 4: Turn a No into a Yes Chapter 5: Psych Yourself Up, Not Out Part II: N = NEW: It's Not Enough to Be True; It Needs to Be NEW Chapter 6: Create the Next New Thing Chapter 7: Keep Current Chapter 8: Look at the World with Reawakened Eyes Chapter 9: Cause Aha's with Ha-Ha's Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENTChapter 10: Keep it Brief or They'll Give You Grief Part IV: R = REPEATABLE: If People Can't REPEAT It; They Didn't Get ItChapter 11: Craft a Phrase-that-Pays Part V: I = INTERACT: Don't Just Inform, INTERACT Chapter 12: Never Again Deliver an Elevator Speech Chapter 13: Create Mutually Rewarding Conversations Chapter 14: Facilitate Interactive Meetings and Programs Part VI: G = GIVE: GIVE Attention First Chapter 15: Customize to Connect Chapter 16: Listen Like You Like to Be Listened To Part VII: U = USEFUL: If It Isn't Actionable, It Isn't USEFUL Chapter 17: Establish Real-World Relevance Chapter 18: Offer Options, Not Orders Part VIII: E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLESChapter 19: Illustrate Ideas with Dog on a Tanker Examples Chapter 20: Put People in the SCENE Summary and Action Plan: What's Next? Chapter 21: Expand Your Influence—For Good The INTRIGUE Creed The INTRIGUE Quiz Notes Acknowledgments Index About the Author We Want to Hear from You!