Documents pour «Business Expert Press»

Documents pour "Business Expert Press"
Affiche du document Setting Performance Targets

Setting Performance Targets

Carolyn Stringer

1h03min00

  • Gestion et management
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84 pages. Temps de lecture estimé 1h03min.
Targets are an important part of our work life, whether we are setting them or meeting them. There is a science to target setting. Unfortunately the behavioral impact of target setting on performance is underestimated. This can lead to serious consequences such as game playing, overcharging customers, or demotivating competent managers.This book will help you fill the gap in target setting for performance. The pivotal issue in target setting is that it is an art as well as a science. Perhaps more of an art, requiring a balance between the psychologies of the people taking initiatives, the science of estimating probabilities and aligning with strategies, coupled with the motivational effects of incentives.You will also be introduced to some of the important methods in target setting such as forecasting, sensitivity analysis, and probability analysis; all of which include practical examples to show how these techniques can be directly applied. In the end, you’ll learn how interrelated the various parts of organizational activities are and how they impact on each other, which is important since target setting must include an understanding of the organizational context (e.g., people, competitive environment, structure, strategy) as well as the impact of incentive compensation and information flows.
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Affiche du document Cross-Cultural Management

Cross-Cultural Management

Veronica Velo

1h37min30

  • Marketing et communication
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130 pages. Temps de lecture estimé 1h37min.
If you are employed or studying cross-cultural management—what is culture and to what extent is it important in international business—then you will need to have this book, as it answers these questions through an exploration of the major theories that have been developed in the fields of business anthropology and international management.Dr. Velo also discusses the application of previously analyzed cultural frameworks as a basis for the elaboration of new ideas relating to current issues in organizational behavior. International organizations often deal with relationships between the employee as a socialized individual and the culture of his/her organization, managing in a globalized context, the development and management of cross-cultural teams, and negotiating intercultural with potential conflicts. This outstanding contribution to this field will help explain these relationships, questions, and possible conflicts in the world of cross-cultural management.
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Affiche du document Conversations About Job Performance

Conversations About Job Performance

Michael E. Gordon

2h00min45

  • Gestion et management
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161 pages. Temps de lecture estimé 2h1min.
Conversations About Job Performance details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.For many years, researchers and practitioners have devoted substantial time and effort to develop satisfactory performance appraisal systems that impart useful information to employees about their job performance. Nonetheless, problems continue to arise, principally because managers often find it difficult to provide feedback on performance to their employees. If this sounds familiar to you, you’ll need this book, which details the Communication-Centered Approach (CCA) to performance appraisal that is focused on its most challenging part—the appraisal interview.The CCA described by authors Gordon and Miller is important because, despite the continuing evolution of performance appraisal, a conversation about the employee’s performance is still a very important component of the latest systems. Also, focusing on communication offers a valuable perspective on all aspects of performance appraisal: the definition of performance and its various facets, how performance information is given and perceived, and the interactional context that affects the meaning of feedback.Thoughtful insight and communication literature that is the basis for each of these ideas is included, as well as illustrations on how the conceptual foundation may be translated into practice.
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Affiche du document Fundamentals of Writing for Marketing and Public Relations

Fundamentals of Writing for Marketing and Public Relations

Janet Mizrahi

57min45

  • Création d'entreprise
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77 pages. Temps de lecture estimé 58min.
Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials.Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as:News releases,Newsletters,Brochures,Web copy,Social media (blogs and microblogs),Pitch letter and media kit.Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.
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Affiche du document Managerial Economics

Managerial Economics

Donald N. Stengel

1h33min45

  • Economie
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125 pages. Temps de lecture estimé 1h34min.
If you have good economic principles, then more than likely, you’re making good business decisions. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. This highly respected text will help you and any business manager with managerial economics, which is the application of microeconomics to business decisions.Inside, you’ll learn about the key relationships between price, quantity, cost, revenue, and profit, which are detailed for an individual firm in the form of simple conceptual models. The book includes key elements from the economics of consumer demand and the economics of production. It also discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms, as well as market price-quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition. It concludes by considering market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems.
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Affiche du document The Five Golden Rules of Negotiation

The Five Golden Rules of Negotiation

Philippe Korda

1h51min45

  • Gestion et management
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149 pages. Temps de lecture estimé 1h52min.
Are there really useful tips or strategies to smart business negotiations? As a manager, you’ve probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you’ll ever need for sharp negotiating skills.The Five Golden Rules of Negotiation reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today’s business environment. The first part of the book outlines the fundamentals of negotiating, while the second part is devoted to getting the reader to understand their opponent’s interests and tactics during the negotiation process. Finally, you get the opportunity to learn how to strategize successfully.The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.
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Affiche du document Influence Design in the AI Era

Influence Design in the AI Era

Sean W. Smith

1h08min15

  • Efficacité professionnelle
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91 pages. Temps de lecture estimé 1h08min.
Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards.Influence Design in the AI Era: Business Strategy is a must-read for business leaders and strategists seeking to understand and capitalize on AI's transformative power. Through the lens of Influence Architecture, organizations can harness AI's capabilities to drive desired outcomes, enhance situational awareness, and gain control in the digital landscape.The book offers practical strategies for alignment, fostering collaborative intelligence, and laying the foundation for a "machineforce" - the organization’s harmonious collective of artificially intelligent machines dedicated and aligned in support of organizational productivity.As a comprehensive guide, this book empowers the Influence Architect in us all to thrive in the AI Era and beyond. It forges our path toward the Machineforce Era, in which humans and machines collaborate seamlessly to shape a sustainable future.
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Affiche du document Building an Autonomous Environment

Building an Autonomous Environment

Jane Frankel

1h26min15

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115 pages. Temps de lecture estimé 1h26min.
Autonomy is complex. It is independent and dependent. 21st century work requires an autonomous mindset to thrive. Individuals and organizations wishing to thrive will create an environment to enable their autonomy for best decision making. This autonomy includes characteristics of agency, seeing options, and taking control of decisions, all requiring an environment to support them. Valuing and practicing autonomy is essential to thriving in the 21st century.The only competitive force in the 21st century that is not matchable by competitors is the members of the organization and their commitment to the vision and mindset of the organization. Organizations need environments that support workers’ autonomy and commitment to the organization. This book helps individuals and their organizations build environments that will ensure autonomous mindsets and decisions.
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Affiche du document The Power of Community

The Power of Community

Vaishali Mane

1h27min45

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117 pages. Temps de lecture estimé 1h28min.
The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities.The Power of Community: Give, Get, and Grow is a heartfelt reflection of the values of generosity and selflessness passed down from the author's parents. Their acts of giving, whether offering financial support or providing shelter to those in need, have deeply influenced Mane's understanding of community. This book encourages readers to embrace the power of giving and receiving, showing how these acts create a cycle of growth and transformation. It honors individuals who improve the world through the willingness to give, the humility to receive, and the collective effort to build a better community.The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities. It examines how these principles foster personal and collective development, resilience, and stronger networks. Trust, reciprocity, and leadership are vital to sustaining growth, while addressing the challenges of disconnection in modern times. Each chapter covers topics such as personal development, social change, and the importance of feedback loops. Through the Give-Get-Grow framework, readers are encouraged to cultivate generosity, build connections, and contribute to thriving communities.
Accès libre
Affiche du document Cryptocurrencies and Beyond

Cryptocurrencies and Beyond

Chenjiazi Zhong

2h06min45

  • Bourse et finance
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169 pages. Temps de lecture estimé 2h7min.
In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain’s benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing.This book revisits Modern Portfolio Theory and examines how traditional principles can be adapted for portfolios that include digital assets. Taxation and evolving compliance requirements are explored. Institutional adoption and emerging trends such as ESG investing and AI’s role in digital assets are also examined.One of the key strengths of this book is its focus on real-world application. Each concept is illustrated with examples from actual market scenarios. This approach aims to explain not only the "why" but also the "how" of integrating digital assets, highlighting the tangible impact of various strategies on portfolio performance. This book is a roadmap that empowers readers to seize opportunities while maintaining a disciplined and informed approach.
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Affiche du document Compassion-Driven Innovation

Compassion-Driven Innovation

Nicole Reineke

1h15min00

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100 pages. Temps de lecture estimé 1h15min.
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder.Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.
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Affiche du document Classroom to Workplace

Classroom to Workplace

Lynn Appelbaum

1h09min00

  • Emploi et carrières
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92 pages. Temps de lecture estimé 1h09min.
Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.
Accès libre
Affiche du document The Self-Coaching Sales Framework

The Self-Coaching Sales Framework

Tom Cairns

1h33min45

  • Gestion et management
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125 pages. Temps de lecture estimé 1h34min.
To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.
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Affiche du document Public Relations Theory in Practice

Public Relations Theory in Practice

Timothy Penning

1h19min30

  • Marketing et communication
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106 pages. Temps de lecture estimé 1h19min.
There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.
Accès libre
Affiche du document Cracking the Data Code

Cracking the Data Code

Richard C. Robinson

1h15min00

  • Informatique
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100 pages. Temps de lecture estimé 1h15min.
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction.What we fail to incorporate into our data world is the fact that data is language and has entwined in that language its own code that does not get captured in databases, APIs, LLMs and the systems we use day in and day out. So, how can we crack this data code?By stepping back, we can incorporate the tools that already exist in applied linguistics used to crack the human language code into our approaches in how we tackle the data code challenge. Just because we call it data doesn’t mean that it doesn’t suffer from bias or the need for context. But by recognizing these linguistic challenges, and infusing that inside the data, we can create data code that can be cracked, data that tells us its biases, context, and purpose, and for who that data is actually useful to, and for whom it is not.If you are interested in data, and why understanding language and jargon can help you crack the data code, this book is for you. If you’ve had a data challenge and have struggled to find a way to understand it, the practical foundational principles inside can help you frame your problem in a different way. And in doing so, help you crack the data code.
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Affiche du document Successful Self-Leadership

Successful Self-Leadership

Baker Tim

1h57min00

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156 pages. Temps de lecture estimé 1h57min.
Great leaders all share a common secret: they prioritize personal development.Successful Self-Leadership: An Inside-Out Approach in Seven Steps is not your typical leadership guide. Its seven diagnostic tools for each practice make it unique, providing practical and immediately applicable resources. This book incorporates the latest research to help you unlock your potential and prepare for the journey of self-leadership, ensuring you are well-equipped to apply the knowledge in your daily life.Dr. Tim Baker shares his unique Self-Leadership Development Framework, which consists of seven personal leadership practices, including The Inner and Outer Game, which separates the good from the great leaders.At its core, the book focuses on the concept of self-awareness, first taught by Socrates and foundational to genuine leadership. It introduces seven unique practices essential for today’s leaders, equipping you with the tools to tap into your inner potential.The book emphasizes that deep self-awareness, the journey of genuinely understanding oneself, is not a one-time destination but a continuous, engaging process that leaders should commit to. This understanding is crucial to personal and leadership success, and the book will guide you in staying engaged and committed to this process.Successful Self-Leadership: An Inside-Out Approach in Seven Steps promisesgreater self-awarenessmore confidencesuperior focus anddynamic interpersonal skills.Begin your path to greatness today—because the best investment you can make is in yourself. Your journey starts now!
Accès libre
Affiche du document Patterns in Brand Monitoring

Patterns in Brand Monitoring

David N. Barnett

2h16min30

  • Droit et juridique
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182 pages. Temps de lecture estimé 2h16min.
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.
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Affiche du document Financial Services Sales Handbook

Financial Services Sales Handbook

Clifton Warren

1h27min45

  • Gestion et management
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117 pages. Temps de lecture estimé 1h28min.
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric approach in today's competitive market.Designed for both seasoned professionals and newcomers this handbook provides actionable strategies to master the art of selling financial services sales.Key features include:Build and maintain a robust sales pipeline while fostering long-term client relationships.Position yourself as a trusted advisor with tailored value propositions and effective cross-selling strategies.Align your sales tactics with client needs to drive organic growth and build loyalty.Packed with insights and tools, this handbook equips you to excel in a competitive environment.
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Affiche du document Climate-Ready Business

Climate-Ready Business

Valentina Fomenko

1h07min30

  • Bourse et finance
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90 pages. Temps de lecture estimé 1h07min.
The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs off the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.
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Affiche du document What Everyone Should Know About Business

What Everyone Should Know About Business

Patrice Flynn

1h07min30

  • Efficacité professionnelle
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90 pages. Temps de lecture estimé 1h07min.
This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.Theory is matched with game-changing realities in today’s business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.
Accès libre

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