Documents pour «Business Expert Press»

Affiche du document Financial Data Science with Python — Financial Data Science with Python
Haojun Chen
2h20min15
Bourse et finance
Youscribe plus
187 pages. Temps de lecture estimé 2h20min.
In today’s finance industry, data-driven decision-making is essential. Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning bridges the gap between traditional finance and modern data science, offering a comprehensive guide for students, analysts, and professionals.This book equips readers with the tools to analyze complex financial data, build predictive models, and apply machine learning techniques to real-world financial challenges.Beginning with foundational Python concepts, the author covers essential topics like data structures, object-oriented programming, and key libraries such as NumPy and Pandas. The book advances into more complex areas, including financial data processing, time series analysis with ARIMA and GARCH models, and both supervised and unsupervised machine learning methods tailored to finance. Practical techniques like regression, classification, and clustering are explored in a financial context.A key feature is the hands-on approach. Through real-world examples, projects, and exercises, readers will apply Python to tasks like risk assessment, market forecasting, and financial pattern recognition. All code examples are provided in Jupyter Notebooks, enhancing interactivity.Whether you’re a student building foundational skills, a financial analyst enhancing technical expertise, or a professional staying competitive in a data-driven industry, this book offers the knowledge and tools to succeed in financial data science.

Financial Data Science with Python
Haojun Chen
2h20min15
Bourse et finance
Youscribe plus
187 pages. Temps de lecture estimé 2h20min.
In today’s finance industry, data-driven decision-making is essential. Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning bridges the gap between traditional finance and modern data science, offering a comprehensive guide for students, analysts, and professionals.This book equips readers with the tools to analyze complex financial data, build predictive models, and apply machine learning techniques to real-world financial challenges.Beginning with foundational Python concepts, the author covers essential topics like data structures, object-oriented programming, and key libraries such as NumPy and Pandas. The book advances into more complex areas, including financial data processing, time series analysis with ARIMA and GARCH models, and both supervised and unsupervised machine learning methods tailored to finance. Practical techniques like regression, classification, and clustering are explored in a financial context.A key feature is the hands-on approach. Through real-world examples, projects, and exercises, readers will apply Python to tasks like risk assessment, market forecasting, and financial pattern recognition. All code examples are provided in Jupyter Notebooks, enhancing interactivity.Whether you’re a student building foundational skills, a financial analyst enhancing technical expertise, or a professional staying competitive in a data-driven industry, this book offers the knowledge and tools to succeed in financial data science.

Accès libre

Affiche du document Supply Chain Resilience — Supply Chain Resilience
Andreas Karaoulanis
52min30
Gestion et management
Youscribe plus
70 pages. Temps de lecture estimé 52min.
This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times. In a world where pandemics, natural disasters, climate change, and wars are only some of the disruptions that supply chains are facing, resiliency has become the alpha and the omega of supply chain management.This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times.The book is divided into three distinct parts. In the first one discusses the term supply chain resilience–its importance, its components, and the most important supply chain resilience metrics. The author presents real life examples of well-known companies which were successful in enhancing the resilience of their supply chains. The second part presents all the factors that can influence the resilience of a supply chain and concludes with discussions of seventeen supply chain resilience strategies which can be used by almost any company, in any industry, in any part of the world.This holistic approach on supply chain resilience makes this book unique. At the end of each chapter, professors will find a dedicated part which will assist them in managing their in-class interaction with students. This book can be used as an academic compendium or as a guide for supply chain professionals who want to cement the resilience of their supply chains and successfully navigate through crisis.

Supply Chain Resilience
Andreas Karaoulanis
52min30
Gestion et management
Youscribe plus
70 pages. Temps de lecture estimé 52min.
This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times. In a world where pandemics, natural disasters, climate change, and wars are only some of the disruptions that supply chains are facing, resiliency has become the alpha and the omega of supply chain management.This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times.The book is divided into three distinct parts. In the first one discusses the term supply chain resilience–its importance, its components, and the most important supply chain resilience metrics. The author presents real life examples of well-known companies which were successful in enhancing the resilience of their supply chains. The second part presents all the factors that can influence the resilience of a supply chain and concludes with discussions of seventeen supply chain resilience strategies which can be used by almost any company, in any industry, in any part of the world.This holistic approach on supply chain resilience makes this book unique. At the end of each chapter, professors will find a dedicated part which will assist them in managing their in-class interaction with students. This book can be used as an academic compendium or as a guide for supply chain professionals who want to cement the resilience of their supply chains and successfully navigate through crisis.

Accès libre

Affiche du document Corporate Relationship Management Strategy — Corporate Relationship Management Strategy
Roxana D. Maiorescu
1h02min15
Sciences humaines et sociales
Youscribe plus
83 pages. Temps de lecture estimé 1h02min.
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Corporate Relationship Management Strategy
Roxana D. Maiorescu
1h02min15
Sciences humaines et sociales
Youscribe plus
83 pages. Temps de lecture estimé 1h02min.
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Accès libre

Affiche du document The Mastery of Customer Service in Careers — The Mastery of Customer Service in Careers
J. Mark Munoz
1h11min15
Emploi et carrières
Youscribe plus
95 pages. Temps de lecture estimé 1h11min.
The Mastery of Customer Service in Careers highlights the experiences of three high school buddies who reached the pinnacle of their careers in service.The three men–a general, a medical doctor who founded a successful chain of wellness clinics, and a professor who serves as director of a global hotel business– recount the career challenges they faced and their pathways to success. Along with a highly accomplished daughter of one of the men, they provide insights to two young adults looking to embark on careers grounded on customer satisfaction.This book is exceptionally valuable to executives worldwide who wish to elevate their performance in customer service. Using an easy to read, relatable and engaging story as a backdrop, the book underscores the essential elements of service excellence. Each chapter includes an academically grounded and practice-oriented discussion that provides readers with the foundation for providing unparalleled and impactful service within an organization and in our society.

The Mastery of Customer Service in Careers
J. Mark Munoz
1h11min15
Emploi et carrières
Youscribe plus
95 pages. Temps de lecture estimé 1h11min.
The Mastery of Customer Service in Careers highlights the experiences of three high school buddies who reached the pinnacle of their careers in service.The three men–a general, a medical doctor who founded a successful chain of wellness clinics, and a professor who serves as director of a global hotel business– recount the career challenges they faced and their pathways to success. Along with a highly accomplished daughter of one of the men, they provide insights to two young adults looking to embark on careers grounded on customer satisfaction.This book is exceptionally valuable to executives worldwide who wish to elevate their performance in customer service. Using an easy to read, relatable and engaging story as a backdrop, the book underscores the essential elements of service excellence. Each chapter includes an academically grounded and practice-oriented discussion that provides readers with the foundation for providing unparalleled and impactful service within an organization and in our society.

Accès libre

Affiche du document Logistics Management — Logistics Management
Matthew J. Liberatore
1h27min00
Gestion et management
Youscribe plus
116 pages. Temps de lecture estimé 1h27min.
Logistics professionals must utilize a broad array of analytic techniques and approaches for decision-making. Effective use of analytics requires an understanding of both fundamental and advanced logistics decision-making techniques and methodologies. Further, logistics professionals must organize and view these analytics-based decision support tools through well-structured planning frameworks.In this book, we illustrate and explain a wide range of practical logistics strategies and analytic techniques to facilitate decision-making across functions such as manufacturing, warehousing, transportation and inventory management. We also describe how to organize these analytics-based tools and strategies through logistics frameworks that span strategic, tactical and operational planning and scheduling decisions.Logistics Management is intended for logistics professionals to use as a reference document that offers ideas and guidance for addressing specific logistics management decisions and challenges, and it will also serve as a valuable resource or secondary text for graduate and advanced undergraduate students.

Logistics Management
Matthew J. Liberatore
1h27min00
Gestion et management
Youscribe plus
116 pages. Temps de lecture estimé 1h27min.
Logistics professionals must utilize a broad array of analytic techniques and approaches for decision-making. Effective use of analytics requires an understanding of both fundamental and advanced logistics decision-making techniques and methodologies. Further, logistics professionals must organize and view these analytics-based decision support tools through well-structured planning frameworks.In this book, we illustrate and explain a wide range of practical logistics strategies and analytic techniques to facilitate decision-making across functions such as manufacturing, warehousing, transportation and inventory management. We also describe how to organize these analytics-based tools and strategies through logistics frameworks that span strategic, tactical and operational planning and scheduling decisions.Logistics Management is intended for logistics professionals to use as a reference document that offers ideas and guidance for addressing specific logistics management decisions and challenges, and it will also serve as a valuable resource or secondary text for graduate and advanced undergraduate students.

Accès libre

Affiche du document Biology Bias — Biology Bias
Merrill Gill
2h10min30
Sciences humaines et sociales
Youscribe plus
174 pages. Temps de lecture estimé 2h10min.
Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It’s a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior, business leaders seeking a 360° perspective on human behavior to create more effective organizations, and educators and students interested in cutting-edge research in marketing and psychology.Written by professor and researcher, Gill Merrill, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.Understanding the true drivers of consumer behavior is crucial to improving campaign performance. Biology Bias offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.

Biology Bias
Merrill Gill
2h10min30
Sciences humaines et sociales
Youscribe plus
174 pages. Temps de lecture estimé 2h10min.
Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It’s a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior, business leaders seeking a 360° perspective on human behavior to create more effective organizations, and educators and students interested in cutting-edge research in marketing and psychology.Written by professor and researcher, Gill Merrill, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.Understanding the true drivers of consumer behavior is crucial to improving campaign performance. Biology Bias offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.

Accès libre

Affiche du document Machine Learning Fundamentals — Machine Learning Fundamentals
Rajeev Sahay
1h35min15
Informatique
Youscribe plus
127 pages. Temps de lecture estimé 1h35min.
Machine Learning Fundamentals provides a comprehensive overview of data science, emphasizing machine learning (ML). This book covers ML fundamentals, processes, and applications, that are used as industry standards. Both supervised and unsupervised learning ML models are discussed.Topics include data collection and feature engineering techniques as well as regression, classification, neural networks (deep learning), and clustering. Motivated by the success of ML in various fields, this book is designed for a wide audience coming from various disciplines such as engineering, IT, or business and is suitable for those getting started with ML for the first time.This text can also serve as the main or supplementary text in any introductory data science course from any discipline, offering real-world applications and tools in all areas.

Machine Learning Fundamentals
Rajeev Sahay
1h35min15
Informatique
Youscribe plus
127 pages. Temps de lecture estimé 1h35min.
Machine Learning Fundamentals provides a comprehensive overview of data science, emphasizing machine learning (ML). This book covers ML fundamentals, processes, and applications, that are used as industry standards. Both supervised and unsupervised learning ML models are discussed.Topics include data collection and feature engineering techniques as well as regression, classification, neural networks (deep learning), and clustering. Motivated by the success of ML in various fields, this book is designed for a wide audience coming from various disciplines such as engineering, IT, or business and is suitable for those getting started with ML for the first time.This text can also serve as the main or supplementary text in any introductory data science course from any discipline, offering real-world applications and tools in all areas.

Accès libre

Affiche du document The Making of a C.R.I.S.I.S. Leader — The Making of a C.R.I.S.I.S. Leader
Sattar Bawany
1h04min30
Gestion et management
Youscribe plus
86 pages. Temps de lecture estimé 1h04min.
Are You Ready for Future Crises?The right leadership is critical for organizations to navigate successfully toward resolving insurmountable challenges in any crisis event. The book aims to help leaders at all levels unlearn and relearn effective crisis leadership.Among the ideas, the book covers include:Lessons from past decades on how leaders respond successfully to crises.The best practice "C.R.I.S.I.S." Leadership Model which outlines the critical skills and competencies that leaders demonstrate effectively during times of crisis.How organizations can be better prepared for future crises by navigating successfully the challenges posed by mega-disruptive forces that may impact their supply chains and business sustainability plans.

The Making of a C.R.I.S.I.S. Leader
Sattar Bawany
1h04min30
Gestion et management
Youscribe plus
86 pages. Temps de lecture estimé 1h04min.
Are You Ready for Future Crises?The right leadership is critical for organizations to navigate successfully toward resolving insurmountable challenges in any crisis event. The book aims to help leaders at all levels unlearn and relearn effective crisis leadership.Among the ideas, the book covers include:Lessons from past decades on how leaders respond successfully to crises.The best practice "C.R.I.S.I.S." Leadership Model which outlines the critical skills and competencies that leaders demonstrate effectively during times of crisis.How organizations can be better prepared for future crises by navigating successfully the challenges posed by mega-disruptive forces that may impact their supply chains and business sustainability plans.

Accès libre

Affiche du document Talent Disruption — Talent Disruption
Alexander Mirza
1h46min30
Emploi et carrières
Youscribe plus
142 pages. Temps de lecture estimé 1h46min.
Talent Disruption proposes a solution to the human capital challenges faced by service industries amidst unprecedented labor shortages and technological and geopolitical shifts as well as offering a framework for diagnosing the root causes of talent disruption.Talent Disruption provides a detailed roadmap and tools for building a talent engine powered by AI, big data, and analytics. The results are a growing talent pipeline, greater productivity, and higher profit margins.

Talent Disruption
Alexander Mirza
1h46min30
Emploi et carrières
Youscribe plus
142 pages. Temps de lecture estimé 1h46min.
Talent Disruption proposes a solution to the human capital challenges faced by service industries amidst unprecedented labor shortages and technological and geopolitical shifts as well as offering a framework for diagnosing the root causes of talent disruption.Talent Disruption provides a detailed roadmap and tools for building a talent engine powered by AI, big data, and analytics. The results are a growing talent pipeline, greater productivity, and higher profit margins.

Accès libre

Affiche du document The Agile Equilibrium — The Agile Equilibrium
Tommaso Balbo di Vinadio
45min00
Efficacité professionnelle
Youscribe plus
60 pages. Temps de lecture estimé 45min.
Struggling with bureaucracy and rigid structures? Wondering how to balance freedom and control in your organization?The Agile Equilibrium delivers a practical, research-backed framework to help leaders, entrepreneurs, and teams thrive in today’s fast-changing world.Master the balance between agility and stability to drive innovation without chaos.Learn from real-world examplesacross public, private, and academic sectors.Boost team dynamics & workplace satisfaction with actionable strategies.Transform your leadership approach with cutting-edge management insights.Whether you're a manager, entrepreneur, or student, this book provides the tools to create a more adaptive, high-performing organization.Get your copy today and start leading with agility and confidence!

The Agile Equilibrium
Tommaso Balbo di Vinadio
45min00
Efficacité professionnelle
Youscribe plus
60 pages. Temps de lecture estimé 45min.
Struggling with bureaucracy and rigid structures? Wondering how to balance freedom and control in your organization?The Agile Equilibrium delivers a practical, research-backed framework to help leaders, entrepreneurs, and teams thrive in today’s fast-changing world.Master the balance between agility and stability to drive innovation without chaos.Learn from real-world examplesacross public, private, and academic sectors.Boost team dynamics & workplace satisfaction with actionable strategies.Transform your leadership approach with cutting-edge management insights.Whether you're a manager, entrepreneur, or student, this book provides the tools to create a more adaptive, high-performing organization.Get your copy today and start leading with agility and confidence!

Accès libre

Affiche du document High Impact at Low Decibels — High Impact at Low Decibels
Mike Schiller
55min30
Efficacité professionnelle
Youscribe plus
74 pages. Temps de lecture estimé 55min.
A practical ‘how to’ book showing the world’s anxiety-filled introverts (and anxiety-filled extroverts too) how they can not only survive but also thrive in the workplace, as told by one of their own.The workplace often seems geared towards extroverts and people with high self-confidence, and it can lead to the rest of us putting artificial limits on ourselves. In this book, you will receive a first-hand description of how to succeed in the workplace, as told by a self-described anxiety-filled introvert who successfully navigated that world, moving from technical roles to management to executive leadership.This book will enable you to:Better understand the internal struggles that many of us experience and that can make life more difficult for us at work, from social anxiety to imposter syndrome to fear of public speaking and more,Implement real-world, practical techniques to mitigate these internal struggles and prevent them from becoming career derailers, while also turning them into an advantage,Create your own personal toolkit of methods for coping with stress and anxiety at work and protect your mental health.This book goes beyond theory. It’s not a collection of platitudes and clichéd motivational sayings–it’s relatable, practical, and told with humor. If you’re one of the world’s many anxiety-filled introverts (or extroverts) and are looking for help thriving in the workplace, High Impact at Low Decibels is for you.

High Impact at Low Decibels
Mike Schiller
55min30
Efficacité professionnelle
Youscribe plus
74 pages. Temps de lecture estimé 55min.
A practical ‘how to’ book showing the world’s anxiety-filled introverts (and anxiety-filled extroverts too) how they can not only survive but also thrive in the workplace, as told by one of their own.The workplace often seems geared towards extroverts and people with high self-confidence, and it can lead to the rest of us putting artificial limits on ourselves. In this book, you will receive a first-hand description of how to succeed in the workplace, as told by a self-described anxiety-filled introvert who successfully navigated that world, moving from technical roles to management to executive leadership.This book will enable you to:Better understand the internal struggles that many of us experience and that can make life more difficult for us at work, from social anxiety to imposter syndrome to fear of public speaking and more,Implement real-world, practical techniques to mitigate these internal struggles and prevent them from becoming career derailers, while also turning them into an advantage,Create your own personal toolkit of methods for coping with stress and anxiety at work and protect your mental health.This book goes beyond theory. It’s not a collection of platitudes and clichéd motivational sayings–it’s relatable, practical, and told with humor. If you’re one of the world’s many anxiety-filled introverts (or extroverts) and are looking for help thriving in the workplace, High Impact at Low Decibels is for you.

Accès libre

Affiche du document Executive Being — Executive Being
Katherine Lazaruk
1h54min45
Gestion et management
Youscribe plus
153 pages. Temps de lecture estimé 1h55min.
Executive Presence is Dead, Now What?All your life you’ve followed the ‘rules’ of executive presence and leadership to get where you are and suddenly, they’re just not working the way they used to. The business world is clamoring for authentic leadership, but you don’t know what to share, what to wear or how to show up as your ‘whole self’ or for people bringing their ‘whole selves’ to work. Executive Being: Humanizing Business One Leader at a Time has the answers.Here’s what’s in it for you:Why we need a different kind of leader nowHow authentic leadership outpaces stale rules of executive presence every timeSeven succinct practices on how to BE a good leader for a feeling worldSeven special appendices for my very experienced leadersIf you’re finding it’s not quite as easy to lead as it was before, or you’re new to leadership, it’s time to try something different and to lead in a way that’s true to you, for the world.

Executive Being
Katherine Lazaruk
1h54min45
Gestion et management
Youscribe plus
153 pages. Temps de lecture estimé 1h55min.
Executive Presence is Dead, Now What?All your life you’ve followed the ‘rules’ of executive presence and leadership to get where you are and suddenly, they’re just not working the way they used to. The business world is clamoring for authentic leadership, but you don’t know what to share, what to wear or how to show up as your ‘whole self’ or for people bringing their ‘whole selves’ to work. Executive Being: Humanizing Business One Leader at a Time has the answers.Here’s what’s in it for you:Why we need a different kind of leader nowHow authentic leadership outpaces stale rules of executive presence every timeSeven succinct practices on how to BE a good leader for a feeling worldSeven special appendices for my very experienced leadersIf you’re finding it’s not quite as easy to lead as it was before, or you’re new to leadership, it’s time to try something different and to lead in a way that’s true to you, for the world.

Accès libre

Affiche du document (Re)Value — (Re)Value
Adam Wallace
51min00
Economie
Youscribe plus
68 pages. Temps de lecture estimé 51min.
Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.Join the Re-Value Revolution and Ignite Your Team to:Discover what your customers are willing to pay more for.Identify where your business is leaking value and intervene.Cut through competing priorities by asking the right questions.Ensure your strategies will stand the test of time.REVALUE shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20+ year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.

(Re)Value
Adam Wallace
51min00
Economie
Youscribe plus
68 pages. Temps de lecture estimé 51min.
Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.Join the Re-Value Revolution and Ignite Your Team to:Discover what your customers are willing to pay more for.Identify where your business is leaking value and intervene.Cut through competing priorities by asking the right questions.Ensure your strategies will stand the test of time.REVALUE shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20+ year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.

Accès libre

Affiche du document The Cultural Sales Leader — The Cultural Sales Leader
Richard Cogswell
1h57min00
Gestion et management
Youscribe plus
156 pages. Temps de lecture estimé 1h57min.
Behaviors Form Culture, Leading to ResultsThe Cultural Sales Leader is about sales leadership, creating a performance culture, and followership. It is about creating a vision and then building an organization and approach which will make that vision a reality. It’s about building a people first culture that is bound to the mission you have set out and it is about thinking beyond the present to where you want to be as an organization in 3 to 5 years’ time.This book is for anyone interested in business, in sales, sales leadership, or organizational culture building–no matter what level of experience or seniority. It contains the templates and approaches to help you to shape the way you identify, create, analyze, and execute on your people first strategy, whilst bringing the entire organization along with you to attain sustainable, transformational results.The author outlines a layering process to becoming an expert in your business and identifying the key growth areas to allow you to get beyond the pure focus of your current financial year. It is about how you build a growth engine. The pathway to achieving this most effectively is through your people and culture. Get the people element right and the results will come.

The Cultural Sales Leader
Richard Cogswell
1h57min00
Gestion et management
Youscribe plus
156 pages. Temps de lecture estimé 1h57min.
Behaviors Form Culture, Leading to ResultsThe Cultural Sales Leader is about sales leadership, creating a performance culture, and followership. It is about creating a vision and then building an organization and approach which will make that vision a reality. It’s about building a people first culture that is bound to the mission you have set out and it is about thinking beyond the present to where you want to be as an organization in 3 to 5 years’ time.This book is for anyone interested in business, in sales, sales leadership, or organizational culture building–no matter what level of experience or seniority. It contains the templates and approaches to help you to shape the way you identify, create, analyze, and execute on your people first strategy, whilst bringing the entire organization along with you to attain sustainable, transformational results.The author outlines a layering process to becoming an expert in your business and identifying the key growth areas to allow you to get beyond the pure focus of your current financial year. It is about how you build a growth engine. The pathway to achieving this most effectively is through your people and culture. Get the people element right and the results will come.

Accès libre

Affiche du document Overcome AD-versity — Overcome AD-versity
Barry Milavsky
1h17min15
Marketing et communication
Youscribe plus
103 pages. Temps de lecture estimé 1h17min.
Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.

Overcome AD-versity
Barry Milavsky
1h17min15
Marketing et communication
Youscribe plus
103 pages. Temps de lecture estimé 1h17min.
Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.

Accès libre

Affiche du document Win Business with Relationships — Win Business with Relationships
May Gao
2h11min15
Marketing et communication
Youscribe plus
175 pages. Temps de lecture estimé 2h11min.
In this FUN and data rich book, you will discover how you can WIN BUSINESS through cultivating meaningful RELATIONSHIPS, nourished by listening, respect, trust, and cultural sensitivity.This business development “guidebook” illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. Businesspeople and students can apply ideas from this book for career success and work-life harmony.

Win Business with Relationships
May Gao
2h11min15
Marketing et communication
Youscribe plus
175 pages. Temps de lecture estimé 2h11min.
In this FUN and data rich book, you will discover how you can WIN BUSINESS through cultivating meaningful RELATIONSHIPS, nourished by listening, respect, trust, and cultural sensitivity.This business development “guidebook” illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. Businesspeople and students can apply ideas from this book for career success and work-life harmony.

Accès libre

Affiche du document HR Tech Strategy — HR Tech Strategy
Marlene de Koning
1h18min00
Gestion et management
Youscribe plus
104 pages. Temps de lecture estimé 1h18min.
Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results.Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success.Unearth the untapped potential of a dynamic HR-IT partnership.Delve into real-world examples, showcasing the power of synergy between these two vital departments.Learn the art of harmonizing cutting edge technology with human-centric HR strategies.HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!

HR Tech Strategy
Marlene de Koning
1h18min00
Gestion et management
Youscribe plus
104 pages. Temps de lecture estimé 1h18min.
Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results.Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success.Unearth the untapped potential of a dynamic HR-IT partnership.Delve into real-world examples, showcasing the power of synergy between these two vital departments.Learn the art of harmonizing cutting edge technology with human-centric HR strategies.HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!

Accès libre

Affiche du document How the Harvard Business School Changed the Way We View Organizations — How the Harvard Business School Changed the Way We View Organizations
Jay W. Lorsch
58min30
Gestion et management
Youscribe plus
78 pages. Temps de lecture estimé 58min.
Listen, observe, test—these three words lie at the heart of a powerful method for businesses’ transformation.Behind this method is a deceptively simple idea: managers and management scholars must first take the pulse of a real business, get its case history, diagnose its problems, and only then solve them. Invented by the scholars who launched Harvard Business School, this medical model will still cure companies today.Damningly, during the last thirty years business schools embraced the presumptions of economists, game theorists, and other calculators of abstraction. The solving of real-world, real-time problems has atrophied and stagnated. In this book, renowned scholar and emeritus professor Jay W. Lorsch marshals evidence, history, and insights from his more than fifty-year career at Harvard Business School to make the case for a return to the medical model–the practices of listening, observing, and testing in which the fields of human relations and organizational behavior are rooted.By telling the history of the development of his field, Lorsch demonstrates how the medical model emerged in the years before World War II and for decades helped managers, management scholars, and consultants diagnose and solve the problems besetting companies large and small. Explaining the case studies that define the practice, he discusses how the model has been refined and reapplied by later generations and how it can continue to address issues such as diversity, leadership, competition, and optimal corporate board structures.

How the Harvard Business School Changed the Way We View Organizations
Jay W. Lorsch
58min30
Gestion et management
Youscribe plus
78 pages. Temps de lecture estimé 58min.
Listen, observe, test—these three words lie at the heart of a powerful method for businesses’ transformation.Behind this method is a deceptively simple idea: managers and management scholars must first take the pulse of a real business, get its case history, diagnose its problems, and only then solve them. Invented by the scholars who launched Harvard Business School, this medical model will still cure companies today.Damningly, during the last thirty years business schools embraced the presumptions of economists, game theorists, and other calculators of abstraction. The solving of real-world, real-time problems has atrophied and stagnated. In this book, renowned scholar and emeritus professor Jay W. Lorsch marshals evidence, history, and insights from his more than fifty-year career at Harvard Business School to make the case for a return to the medical model–the practices of listening, observing, and testing in which the fields of human relations and organizational behavior are rooted.By telling the history of the development of his field, Lorsch demonstrates how the medical model emerged in the years before World War II and for decades helped managers, management scholars, and consultants diagnose and solve the problems besetting companies large and small. Explaining the case studies that define the practice, he discusses how the model has been refined and reapplied by later generations and how it can continue to address issues such as diversity, leadership, competition, and optimal corporate board structures.

Accès libre

Affiche du document Leading From the Top — Leading From the Top
Dennis M. Powell
1h23min15
Gestion et management
Youscribe plus
111 pages. Temps de lecture estimé 1h23min.
Leading from the Top is a journey through 90 years of American presidential history to glean lessons in issues management from those who dealt with the most complex issues, on the biggest stage and under the most intense scrutiny.Reading the book, you will learn why asking permission, reframing the issue, and knowing the length of your runway are all important components in successful issues management.This book uses history to build on common knowledge to accelerate recall of the concepts presented. It looks at fifteen presidents, from Franklin Roosevelt to Joe Biden, and examines one issue each managed. Each chapter ends by assessing success or failure through the lens of issues management consulting and providing succinct lessons that readers can draw from and apply to conflict resolution, problem-solving and crisis management.Leading from the Top is written for both aspiring and seasoned leaders to learn about or refine their issues management approaches as well as the reader who is interested in a different way to assess our presidents. This said, the book is not written to be prescriptive on any of the issues presented, but simply to provide perspective and tools to use to do your own assessments going forward.

Leading From the Top
Dennis M. Powell
1h23min15
Gestion et management
Youscribe plus
111 pages. Temps de lecture estimé 1h23min.
Leading from the Top is a journey through 90 years of American presidential history to glean lessons in issues management from those who dealt with the most complex issues, on the biggest stage and under the most intense scrutiny.Reading the book, you will learn why asking permission, reframing the issue, and knowing the length of your runway are all important components in successful issues management.This book uses history to build on common knowledge to accelerate recall of the concepts presented. It looks at fifteen presidents, from Franklin Roosevelt to Joe Biden, and examines one issue each managed. Each chapter ends by assessing success or failure through the lens of issues management consulting and providing succinct lessons that readers can draw from and apply to conflict resolution, problem-solving and crisis management.Leading from the Top is written for both aspiring and seasoned leaders to learn about or refine their issues management approaches as well as the reader who is interested in a different way to assess our presidents. This said, the book is not written to be prescriptive on any of the issues presented, but simply to provide perspective and tools to use to do your own assessments going forward.

Accès libre

Affiche du document The Strategy Legacy — The Strategy Legacy
Alex Brueckmann
1h21min00
Gestion et management
Youscribe plus
108 pages. Temps de lecture estimé 1h21min.
A ground-breaking book at the intersection of strategy and leadership!This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you're a seasoned executive or a budding entrepreneur, this book is packed with valuable resources, practical illustrations, and humorous cartoons.The Strategy Legacy is a must-read to future-proof your organization and become a strategic leader.

The Strategy Legacy
Alex Brueckmann
1h21min00
Gestion et management
Youscribe plus
108 pages. Temps de lecture estimé 1h21min.
A ground-breaking book at the intersection of strategy and leadership!This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you're a seasoned executive or a budding entrepreneur, this book is packed with valuable resources, practical illustrations, and humorous cartoons.The Strategy Legacy is a must-read to future-proof your organization and become a strategic leader.

Accès libre

Trier par:

Votre choix de tri: Derniers ajouts catalogue

«
1
2
3
4
5
6
7
8
»

...

x Cacher la playlist

Commandes	>	x

Aucune piste en cours de lecture

--|--

--|--