Catalogue - page 1

Affiche du document The Five Golden Rules of Negotiation

The Five Golden Rules of Negotiation

Philippe Korda

1h51min45

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149 pages. Temps de lecture estimé 1h52min.
Are there really useful tips or strategies to smart business negotiations? As a manager, you’ve probably wondered this many times. Author Philippe Korda not only knows these strategies do exist but he has also now written one of the most useful books you’ll ever need for sharp negotiating skills.The Five Golden Rules of Negotiation reveals the art of negotiation and helps you get the skills needed in becoming a master negotiator in today’s business environment. The first part of the book outlines the fundamentals of negotiating, while the second part is devoted to getting the reader to understand their opponent’s interests and tactics during the negotiation process. Finally, you get the opportunity to learn how to strategize successfully.The book itself is based on a fictional buyer-salesperson relationship. Korda cleverly begins this book with two protagonists meeting over lunch on the day the buyer is due to retire. They begin to discuss their business relationship over the years and Korda includes different episodes or meetings during that time to bring out the above golden tules and other negotiation concepts. He provides simple tools to help apply the golden rules and each chapter concludes with a summary of the key points and questions to be considered.
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Affiche du document Par-delà le brouillard… Il n’y a pas de crise

Par-delà le brouillard… Il n’y a pas de crise

Thibault Lieurade

1h28min30

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118 pages. Temps de lecture estimé 1h28min.
La multiplication des crises politiques, sociales, environnementales ou encore géopolitiques bouscule violemment notre monde. Pourtant, sans nier la gravité des problèmes, il faut constater que les grandes questions humaines ne changent pas ; les défis essentiels de notre existence sont les mêmes depuis toujours. Certes, les réponses évoluent, s’adaptent à l’époque et aux circonstances. Mais les vraies questions reviennent sans cesse. Pouvoir, violence, justice, quête de sens ou encore besoin de reconnaissance façonnent irréductiblement notre humanité. L’IA et les technologies, la guerre ou l’autoritarisme politique ne bouleversent pas ces enjeux : ils les déplacent, les reconfigurent, et nous obligent à inventer des réponses nouvelles. C’est le constat de départ de cet essai sous forme d’entretiens entre Laurent Bibard, philosophe, et Thibault Lieurade, journaliste. Les auteurs proposent de se pencher sur ces constantes en convoquant les grands auteurs et penseurs de toutes les époques. Leurs réflexions, qui portent sur 13 sujets, de l’Europe à la sexualité, en passant par la transcendance et l’éducation, visent à déceler les nouvelles questions à se poser pour les soulever au mieux par-delà le court-termisme ambiant. Sans perdre de vue qu’il n’y a pas de fatalité et que l’avenir sera avant tout ce que nous en ferons.
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Affiche du document Influence Design in the AI Era

Influence Design in the AI Era

Sean W. Smith

1h08min15

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91 pages. Temps de lecture estimé 1h08min.
Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards.Influence Design in the AI Era: Business Strategy is a must-read for business leaders and strategists seeking to understand and capitalize on AI's transformative power. Through the lens of Influence Architecture, organizations can harness AI's capabilities to drive desired outcomes, enhance situational awareness, and gain control in the digital landscape.The book offers practical strategies for alignment, fostering collaborative intelligence, and laying the foundation for a "machineforce" - the organization’s harmonious collective of artificially intelligent machines dedicated and aligned in support of organizational productivity.As a comprehensive guide, this book empowers the Influence Architect in us all to thrive in the AI Era and beyond. It forges our path toward the Machineforce Era, in which humans and machines collaborate seamlessly to shape a sustainable future.
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Affiche du document Building an Autonomous Environment

Building an Autonomous Environment

Jane Frankel

1h26min15

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115 pages. Temps de lecture estimé 1h26min.
Autonomy is complex. It is independent and dependent. 21st century work requires an autonomous mindset to thrive. Individuals and organizations wishing to thrive will create an environment to enable their autonomy for best decision making. This autonomy includes characteristics of agency, seeing options, and taking control of decisions, all requiring an environment to support them. Valuing and practicing autonomy is essential to thriving in the 21st century.The only competitive force in the 21st century that is not matchable by competitors is the members of the organization and their commitment to the vision and mindset of the organization. Organizations need environments that support workers’ autonomy and commitment to the organization. This book helps individuals and their organizations build environments that will ensure autonomous mindsets and decisions.
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Affiche du document The Power of Community

The Power of Community

Vaishali Mane

1h27min45

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117 pages. Temps de lecture estimé 1h28min.
The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities.The Power of Community: Give, Get, and Grow is a heartfelt reflection of the values of generosity and selflessness passed down from the author's parents. Their acts of giving, whether offering financial support or providing shelter to those in need, have deeply influenced Mane's understanding of community. This book encourages readers to embrace the power of giving and receiving, showing how these acts create a cycle of growth and transformation. It honors individuals who improve the world through the willingness to give, the humility to receive, and the collective effort to build a better community.The Power of Community centers on the core principle of “giving is getting,” exploring the transformative potential of giving, receiving, and growing within communities. It examines how these principles foster personal and collective development, resilience, and stronger networks. Trust, reciprocity, and leadership are vital to sustaining growth, while addressing the challenges of disconnection in modern times. Each chapter covers topics such as personal development, social change, and the importance of feedback loops. Through the Give-Get-Grow framework, readers are encouraged to cultivate generosity, build connections, and contribute to thriving communities.
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Affiche du document Cryptocurrencies and Beyond

Cryptocurrencies and Beyond

Chenjiazi Zhong

2h06min45

  • Bourse et finance
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169 pages. Temps de lecture estimé 2h7min.
In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain’s benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing.This book revisits Modern Portfolio Theory and examines how traditional principles can be adapted for portfolios that include digital assets. Taxation and evolving compliance requirements are explored. Institutional adoption and emerging trends such as ESG investing and AI’s role in digital assets are also examined.One of the key strengths of this book is its focus on real-world application. Each concept is illustrated with examples from actual market scenarios. This approach aims to explain not only the "why" but also the "how" of integrating digital assets, highlighting the tangible impact of various strategies on portfolio performance. This book is a roadmap that empowers readers to seize opportunities while maintaining a disciplined and informed approach.
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Affiche du document Compassion-Driven Innovation

Compassion-Driven Innovation

Nicole Reineke

1h15min00

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100 pages. Temps de lecture estimé 1h15min.
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder.Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.
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Affiche du document Classroom to Workplace

Classroom to Workplace

Lynn Appelbaum

1h09min00

  • Emploi et carrières
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92 pages. Temps de lecture estimé 1h09min.
Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.
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Affiche du document The Self-Coaching Sales Framework

The Self-Coaching Sales Framework

Tom Cairns

1h33min45

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125 pages. Temps de lecture estimé 1h34min.
To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.
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Affiche du document Public Relations Theory in Practice

Public Relations Theory in Practice

Timothy Penning

1h19min30

  • Marketing et communication
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106 pages. Temps de lecture estimé 1h19min.
There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.
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Affiche du document Cracking the Data Code

Cracking the Data Code

Richard C. Robinson

1h15min00

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100 pages. Temps de lecture estimé 1h15min.
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually experience errors and need correction.What we fail to incorporate into our data world is the fact that data is language and has entwined in that language its own code that does not get captured in databases, APIs, LLMs and the systems we use day in and day out. So, how can we crack this data code?By stepping back, we can incorporate the tools that already exist in applied linguistics used to crack the human language code into our approaches in how we tackle the data code challenge. Just because we call it data doesn’t mean that it doesn’t suffer from bias or the need for context. But by recognizing these linguistic challenges, and infusing that inside the data, we can create data code that can be cracked, data that tells us its biases, context, and purpose, and for who that data is actually useful to, and for whom it is not.If you are interested in data, and why understanding language and jargon can help you crack the data code, this book is for you. If you’ve had a data challenge and have struggled to find a way to understand it, the practical foundational principles inside can help you frame your problem in a different way. And in doing so, help you crack the data code.
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Affiche du document Successful Self-Leadership

Successful Self-Leadership

Baker Tim

1h57min00

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156 pages. Temps de lecture estimé 1h57min.
Great leaders all share a common secret: they prioritize personal development.Successful Self-Leadership: An Inside-Out Approach in Seven Steps is not your typical leadership guide. Its seven diagnostic tools for each practice make it unique, providing practical and immediately applicable resources. This book incorporates the latest research to help you unlock your potential and prepare for the journey of self-leadership, ensuring you are well-equipped to apply the knowledge in your daily life.Dr. Tim Baker shares his unique Self-Leadership Development Framework, which consists of seven personal leadership practices, including The Inner and Outer Game, which separates the good from the great leaders.At its core, the book focuses on the concept of self-awareness, first taught by Socrates and foundational to genuine leadership. It introduces seven unique practices essential for today’s leaders, equipping you with the tools to tap into your inner potential.The book emphasizes that deep self-awareness, the journey of genuinely understanding oneself, is not a one-time destination but a continuous, engaging process that leaders should commit to. This understanding is crucial to personal and leadership success, and the book will guide you in staying engaged and committed to this process.Successful Self-Leadership: An Inside-Out Approach in Seven Steps promisesgreater self-awarenessmore confidencesuperior focus anddynamic interpersonal skills.Begin your path to greatness today—because the best investment you can make is in yourself. Your journey starts now!
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Affiche du document Patterns in Brand Monitoring

Patterns in Brand Monitoring

David N. Barnett

2h16min30

  • Droit et juridique
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182 pages. Temps de lecture estimé 2h16min.
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.
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Affiche du document Financial Services Sales Handbook

Financial Services Sales Handbook

Clifton Warren

1h27min45

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117 pages. Temps de lecture estimé 1h28min.
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric approach in today's competitive market.Designed for both seasoned professionals and newcomers this handbook provides actionable strategies to master the art of selling financial services sales.Key features include:Build and maintain a robust sales pipeline while fostering long-term client relationships.Position yourself as a trusted advisor with tailored value propositions and effective cross-selling strategies.Align your sales tactics with client needs to drive organic growth and build loyalty.Packed with insights and tools, this handbook equips you to excel in a competitive environment.
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Affiche du document Climate-Ready Business

Climate-Ready Business

Valentina Fomenko

1h07min30

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90 pages. Temps de lecture estimé 1h07min.
The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs off the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.
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Affiche du document What Everyone Should Know About Business

What Everyone Should Know About Business

Patrice Flynn

1h07min30

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90 pages. Temps de lecture estimé 1h07min.
This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.Theory is matched with game-changing realities in today’s business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.
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Affiche du document AI Marketing

AI Marketing

Eliane Karsaklian

1h58min30

  • Marketing et communication
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158 pages. Temps de lecture estimé 1h58min.
This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day’s forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don’t you feel cursed without it? You will know all about it in this book.Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one’s sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.Brands bring you magical solutions: Mr Clean Magic Eraser, L’Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!
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Affiche du document The Tech Audible

The Tech Audible

Chase Minnifield

52min30

  • Création d'entreprise
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70 pages. Temps de lecture estimé 52min.
Call the Audible and Lead Your Business into the Future!Are you ready to transform your business into a tech-driven powerhouse? Whether you’re launching a new tech company or looking to leverage technology to grow your existing business, The Tech Audible delivers clear, actionable strategies to help you succeed.Chase Minnifield—former NFL player and Forbes 30 Under 30 tech entrepreneur—shares the proven methods that helped him go from professional athlete to successful tech founder. This playbook simplifies the world of technology and equips you with step-by-step guidance to:Quickly transition your business into a thriving tech ventureCreate technology solutions that unlock new revenue streamsSecure funding and build a team that drives innovationOvercome obstacles and scale your business with confidencePacked with real-world examples and practical insights, The Tech Audible is designed for entrepreneurs at any level, even those new to tech. No matter your starting point, this book will help you start a tech company.
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Affiche du document Sustaining High Performance in Business

Sustaining High Performance in Business

Jeffrey S. Harrison

59min15

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79 pages. Temps de lecture estimé 59min.
This book provides a concise yet complete guide for strategic management.Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to the communities in which operate. While many books have been written that focus on one business topic or another as the key to achieving sustainable success in business, it is the efficiency and effectiveness of a firm’s entire value creating system that determines its long-term performance.In this book, systems theory is used as an integrative mechanism to combine the best ideas about sustaining high performance from the fields of economics, the resource-based perspective, and stakeholder theory. Tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. The book then describes how to use this information to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. In addition, detailed implementation tools are provided to ensure that strategies are carried out successfully. This book provides a concise yet complete guide for strategic management.
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Affiche du document Creating Value Through Project-Based Supply Chain Decisions

Creating Value Through Project-Based Supply Chain Decisions

Denise Denise

1h30min00

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120 pages. Temps de lecture estimé 1h30min.
Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: employers rate critical thinking and decision making as a top essential skill.Business problems are complex – so why do we continue to use a standard one-dimensional approach to solve complex, risky, and unpredictable problems?This book takes a novel but practical, multi-dimensional approach to making value-creating project decisions–decisions which use less resources to produce maximum value, including:Link company strategy and goals to project concepts,How to assess which projects produce value,Risk,Make or buy project criteria,Service based project decisions.This book is intended for project managers, supply chain professionals, and operationally focused roles for individuals having responsibility for successfully delivering projects and want to take charge of their career.
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